Craft Markets Australia commissioned Red Bilby to create a new brand identity for Wells Street Market.

Wells Street Market is a boutique urban market, taking inspiration from across the globe to bring an eclectic mix of fresh produce; unique Australian made and designed products and entertainment to Wells Street. A kaleidoscope of people, products and experiences await you at Wells Street Market.

The new brand was based on a simple kaleidoscope icon to reflect the values of the new market.