In 2011 Red Bilby built an iPhone game to explore the process of designing, creating and launching an iPhone game on the Apple App store.

The result was a game based on Hugh Jedd a character created by Michael Chanter. Hugh Jedd is a small boy with a very large head.

The game-play takes you from a 1960’s fish and chip shop, where you endeavor to navigate Hugh safely through a maze of flying pickled onions, chiko rolls and white flannel underpants, to the zero gravity surface of the moon, where Hugh must avoid all manner of floating astronautical dehydrated dinners.