The world of design and the Internet has more acronyms than you can poke a stick at. We have provided this simple list to help you get your head around this ever growing list of “web speak”.


Bounce Rate
Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.

A program or interface whose primary function is to display information from Web sites. Browsers display html code as visible text and images on a computer monitor.  Popular browsers include: Internet Explorer (PC only), Firefox (pc & mac), Safari (pc & mac), Google Chrome (pc & mac), Opera (pc & mac).
Content Management System. Software that streamlines creating, editing and publishing Web content. CMSs are frequently used for storing, controlling, updating  and publishing website content.
Cascading Style Sheets. Are a simple mechanism for adding style (e.g. fonts, colors, spacing) to Web documents. CSS is designed primarily to enable the separation of document content from document presentation, including elements such as the layout, colors, and fonts.
domain_nameDomain Name
An identification label that defines a realm of administrative autonomy, authority, or control in the Internet  (eg  When you buy a domain name and have it setup correctly anyone who types your domain name into their browser will be directed to your server, and consequently to your Web site.
Electronic mail is a method of exchanging digital messages, designed primarily for human use. You have the choice of free email accounts like GMail (ie – or you can buy your own domain name and have a personal email address (ie – See the difference!
email_marketingEmail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating. Email marketing is used to enhance the relationship of a business with its current or previous customers and to encourage customer loyalty and repeat business.

Hosting Company
A company that rents out server space, allowing you to place data on the Web without having to buy your own server. Good hosting providers can also help you handle administrative chores like setting up domain names and email accounts for your Web site.

Hyper Text Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists etc as well as for links, quotes, and other items.It allows images and objects to be embedded.
In short – It’s the code behind a web page.
image_formatsImage Formats
Images displayed on web pages are displayed in the following formats: GIF – Graphics Interchange Format. JPEG – Joint Photographics Experts Group. PNG – Portable Network Graphics.
An Internet service provider (ISP) is a company that offers its customers access to the Internet (ie. Telstra, Optusnet, TPG etc). Most businesses who have their own website typically use a different company to host their website from their ISP.
A scripting language that enables enhanced interactivity on HTML Web pages. JavaScript is officially managed by Mozilla, and new language features are added periodically.
A widely used Open Source Unix-like operating system. Linux was first released by its inventor Linus Torvalds in 1991. There are versions of Linux for almost every available type of computer hardware from desktop machines to IBM mainframes.
A byte is a set of Bits that represent a single character. Usually there are 8 Bits in a Byte. Technically speaking a megabyte is a million bytes. In many cases the term means 1024 kilobytes, which is a more than an even million.
Portable Document Format. A file format designed to enable printing and viewing of documents with all their formatting (typefaces, images, layout, etc.) appearing the same regardless of what operating system is used, so a PDF document should look the same on Windows, Macintosh, linux, etc.
Post Office Protocol refers to a way that e-mail client software such as Outlook & MacMail gets mail from a mail server. When you obtain an account from an Internet Service Provider (ISP) you almost always get a POP account with it, and it is this POP account that you tell your e-mail software to use to get your mail.
Rich Site Summary or Real Simple Syndication. RSS is an XML-based summary of a web site, originally developed to facilitate the syndication of news articles, now widely used to share the contents of blogs.
search_engineSearch Engine
A system for searching the information available on the Web. Google has become the worlds No.1 search engine. Google’s mission is “to organize the world’s information and make it universally accessible and useful”.Google was founded by Larry Page and Sergey Brin on September 4th, 1998.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Search Engine Optimisation is the practice of designing web pages so that they rank as high as possible in search results from search engines. There is “good” SEO and “bad” SEO. Good SEO involves making the web page clearly describe its subject. Bad SEO involves attempting to deceive people into believing the page is more relevant than it truly is.
Uniform Resource Locator specifies where an identified resource is available and the mechanism for retrieving it. In simple terms it is a Web address.


World Wide Web is a term frequently used (incorrectly) when referring to “The Internet”, WWW has two major meanings: 1. Loosely used: the whole constellation of resources that can be accessed using Gopher, FTP, HTTP,telnet, USENET, WAIS and some other tools. 2. The universe of hypertext servers (HTTP servers), more commonly called “web servers”, which are the servers that serve web pages to web browsers.